I help insight and research teams turn data, surveys and research into straight-talking recommendations that actually get acted on. Not reports. Decisions.
In under three minutes, I explain why well-researched insight fails to drive decisions — and what I do differently.
The gap between good research and board-level action
Why the problem isn't your data — it's the translation
How I close the so-what gap
What working with me actually looks like
Insight teams work hard. The surveys go out, the data comes back, the deck gets built. But somewhere between the analysis and the boardroom, the thread gets lost.
Decisions don't get made. Budgets don't move. The insight team feels unheard, and the organisation keeps making the same calls it would have made without the research.
"We did all the research. We had the evidence. But when it came to the board, nobody moved."
This isn't a data problem. It's a translation problem. And it's fixable.
Not summaries. Not dashboards. Positions that are clearly argued, evidence-led, built to create momentum in the rooms that matter.
I take your existing research and make the so-what impossible to miss — shaping it into a position stakeholders can act on.
I help you plan and frame research so findings land as clear strategic input, not just interesting data.
I go deeper than most organisations realise — beyond surface-level findings to what actually drives behaviour.
I help you land findings with the people who need to act — framed for the audience, timed for the moment.
I cut through complexity to find the single insight that changes something. Not a summary. A position.
I shape findings into a narrative with teeth — evidence-led, clearly argued, and hard to ignore.
I help you land it with the people who need to act — built to create momentum.
Customer insight
A research programme that wasn't landing with the board
Strong data, clear story — but no movement. I reframed it as a strategic risk, not a report. A decision followed within a month.
CX insight
Multiple data sources, no single version of the truth
NPS, complaints, exit surveys, usability — all slightly different. I synthesised them into one clear narrative on where friction sat and what to prioritise.
Research strategy
An insight function trying to prove its value
Good team, solid outputs, limited impact. I helped reposition how the function showed up — and what it chose to work on.
Most insight teams don't have a data problem. They have a translation problem.
The evidence is there. The analysis is solid. But the findings never quite make it into the room where decisions get made — or if they do, they don't land hard enough to move anything.
"The so-what gap: why good research stops short of good decisions."
This is the gap Enemess was built to close. The best insight teams aren't the ones with the biggest datasets. They're the ones whose work changes what their organisation does next.
More thinking on this coming soon. Get in touch if you'd like to hear when we publish.
Enemess is a specialist insight consultancy focused on one thing: turning insight into decisions.
I work directly with insight leads, heads of research, CX and product teams.
No layers. No handoffs. Just focused, experienced work on the problems that matter.
Vinay Patel
Founder, Enemess
I've spent 18 years working in insight, mostly inside organisations where insight should shape decisions, but often doesn't.
I've seen the same pattern repeatedly: good research, clear findings, and then… nothing changes.
That's what Enemess is built to fix.
My work focuses on one thing — making sure insight lands in the moments where decisions are made, not just in decks or debriefs.
I work directly with teams, keep things simple, and stay close to the problem until something actually moves.
Answer five questions and get an instant read on where your insight capability sits — and what's most likely holding it back.
Takes less than 2 minutes
Instant score — no email required
Tailored feedback based on your answers
No pitch at the end — just honest input
No pitch deck. No discovery call with an account manager. Just a direct conversation about what you're working on and whether I can help.